ADYN was a founder-led brand developed as a complete 360 project, spanning brand identity, product design, creative direction and manufacturing across multiple seasons and collections. Built from concept through to market launch and long-term growth, the brand evolved through continuous range expansion, seasonal development and refined positioning over time.

The project included defining the brand strategy and identity system, designing and developing collections, coordinating offshore manufacturing and overseeing sampling and production. Creative direction extended across campaign imagery, product photography, retail touchpoints and digital platforms to ensure a cohesive and commercially viable presence at every stage.

ADYN was stocked in over 30 retail doors globally, including Selfridges, Harvey Nichols and Harrods, while building a social audience of over 150,000 and achieving £2.1 million in turnover by year two. The brand demonstrated consistent year-on-year growth across both ecommerce and wholesale channels.